Industry: Digital, Media & Internet
Deal Type: M&A
Closing Date: 2011

Deal Description:
Naspers Group has acquired through MIH Ricardo BV a 70% stake in 7Pixel from its founders and managers.

7Pixel ( is the leading online price and product comparison platform in Italy, through the websites,, and
MIH Ricardo BV ( is a Swiss company leader in the Swiss e-commerce market belonging to the South African Media Group Naspers ( listed on Johannesburg Stock Exchange (JSE) and London Stock Exchange (LSE).

Role of Lyra:
Lyra Partners acted as financial advisor to the Sellers

Tasks of Lyra included:

  • Assistance in the preparation of the company‚Äôs business plan and information memorandum
  • Assistance in defining the structure and the terms of transaction
  • Assistance in the negotiation of the transaction up to the closing
  • Coordination of due diligence activities