Industry: Digital, Media & Internet
Deal Type: M&A
Closing Date: 2011

Deal Description:
Naspers Group has acquired through MIH Ricardo BV a 70% stake in 7Pixel from its founders and managers.

7Pixel (www.7pixel.it) is the leading online price and product comparison platform in Italy, through the websites trovaprezzi.it, shoppydoo.it, drezzy.it and misshobby.com.
MIH Ricardo BV (www.ricardo.ch) is a Swiss company leader in the Swiss e-commerce market belonging to the South African Media Group Naspers (www.naspers.com) listed on Johannesburg Stock Exchange (JSE) and London Stock Exchange (LSE).

Role of Lyra:
Lyra Partners acted as financial advisor to the Sellers

Tasks of Lyra included:

  • Assistance in the preparation of the company‚Äôs business plan and information memorandum
  • Assistance in defining the structure and the terms of transaction
  • Assistance in the negotiation of the transaction up to the closing
  • Coordination of due diligence activities