Industry: Other
Deal Type: M&A
Closing Date: 2014

Deal Description:
Press Tours S.p.A. has joined Alpitour Group.

Press Tours ( is an independent Italian outbound tour operator specialized in the Caribbean area.
With over 3.1 million customers, Alpitour ( is the leading Italian travel group and high-ranking in the European travel industry.

Role of Lyra:
Lyra Partners acted as financial advisor to the transaction

Tasks of Lyra included:

  • Industry analysis and deal conception
  • Presentation of the project to the selected counterparties
  • Assistance to the parties in the negotiation and execution of the transaction up to the closing
  • Coordination of due diligence activities